IT - Bluetooth Technology Essay Example | Topics and Well Written Essays - 1500 words

IT - Bluetooth Technology - Essay Example Development of Bluetooth technology Bluetooth technology is a key short-range communications technology or wireless protocol, which can be used to connect wide range of electronic devices including mobile phones, laptops, etc, when they are close to each other. After the connection is made, the technology can be used to securely transfer various types of files or data, and also can be used as a form of communication. â€Å"Bluetooth is a proprietary open wireless technology standard for exchanging data over short distances (using short wavelength radio transmissions) from fixed and mobile devices, creating personal area networks (PANs) with high levels of security.† (â€Å"Bluetooth†). Short wavelength radio transmission in the sense, the data to be sent is broken down into small parts, and then sent through number of bands, without any synchronization issues. That is, Bluetooth adopts a â€Å"radio technology called frequency-hopping spread spectrum, which chops up th e data being sent and transmits chunks of it on up to 79 bands (1 MHz each; centered from 2402 to 2480 MHz) in the range 2,400-2,483.5 MHz (allowing for guard bands).† (â€Å"Bluetooth†). This technology was first developed by the telecom company, Ericsson in the year 1994 with the main intent of developing a wireless technology that can be an alternative to the RS-232 cables. ... SIG only oversees the formulation of the various Bluetooth specifications and importantly manages the standards for the qualification program. That is, companies can market their electronic devices as a Bluetooth-enabled device only if they fulfill the standards set by the SIG. â€Å"Bluetooth is an open technology standard, meaning that anyone who joins the Bluetooth Special Interest Group and adheres to well-outlined standards can create Bluetooth devices.† (McClain). Since its establishment in 1998, the SIG has been modifying and upgrading its technology and the features associated with it, in order to facilitate faster and better performance. Starting from Bluetooth v1.0 and v1.0B, the versions have evolved over the years, with v4.0 being the latest one and it has high speed and low energy features. The speed is based on Wi-Fi and so it is optimum and its low energy feature can operate the devices for many months or even years using just a small coin-cell batteries. (†Å"Bluetooth 4.0†). With these advancements, the capabilities of the many electronic devices can be accentuated. More and more electronic devices are being introduced in the market, with advanced technologies and optimal features. The Bluetooth technologies and the related features are being incorporated in maximum of these devices. Because of that incorporation, the people using these devices are getting optimal benefits. Thus, it is important to study this key technology and how it can provide advantages over other wireless technologies. Comparison of IrDA and Bluetooth Infrared Technology functions with the aid of certain hardware incorporated with software, both of which will be used to send as well as receive data through

Gay Marriage and the Government Essays -- same sex marriage, political

In recent years, the debate over same-sex marriage has grown into a nationwide controversy, reverberating into the halls of congress, at the white house, in dozens of state and legislature and courtrooms, and in the rhetoric of election campaigns at both the national and state levels. As the debate rages on, the American religious community remains deeply divided over the issue, and over the morality of homosexuality. The debate has grown from an issue that occasionally arose in a few states to a national and even worldwide controversy. Moreover, the battle over whether or not gay and lesbians should be allowed to wed shows no signs of abating. In the last year alone, three states have banned same-sex marriage and four states have legalized the practice. Recently, both sides in the debate have scored important victories. In April 2009, Iowa’s Supreme Court ruled that the states constitution guarantee’s gays and lesbians the righto wed, the high court in Connecticut had issued a similar ruling back in May of 2008. Gay marriage advocates have also won important legislative victories in a number of states, beginning in April 2009 when Vermont legislature same-sex marriage. The Vermont law marked the first time gay marriage was legalized as the result of a statue rather than a court ruling. By the end of May 2009, two other state legislatures, those in Maine and New Hampshire, followed suit, bringing the total number of states that allow same-sex marriages to six. In June 2009, President Barak Obama granted family medical leave and certain other benefits to same-sex partners of federal workers. (The presidential memorandum did not include health insurance coverage, which would require congressional approval). Many supporters of ... ...gay marriage legal. Opponents of same-sex marriage note that whenever voters have had an opportunity to weigh in on the issue-even in a more socially liberal state such as California – they almost always vote against gay marriage. These opponents hope continue placing constitutional bans on the ballot and are targeting Iowa, among other states, in hope of reversing that states recent Supreme Court decision. To sum it all together, I believe that gays should have all the same opportunities and rights that heterosexuals have. It is nothing other than discrimination not only by society but by the nation’s government as well. I know that it’s supposed to be man and woman to wed, but I believe you can’t help who you fall in love with. References 1. Pew Research .org 2. World book (Ashford Online Library) 3. L.A Times 4. U. S. Congress 5. Pewforum.org

Organization Behavior Case Study

Communication is the process of information exchange between two and more than two individuals or organizations (Bowditch and Buono, 1997, cited by Anotony and Macvicar, 2011: 106). In general, communication process could be divided into two forms, verbal and non-verbal (Buchanan and Huczynski, 2010). Verbal communication includes oral and written, non-verbal communication includes body language and eye contact (ibid. ). Because of the development of technologies, especially the progress of internet, communication approaches becomes more diverse and effective (Shrivastava, 2012). In organizations, effective communication strategies could improve their both internal and external managing process (ibid). Thus, most of organizations are keep developing their communication strategies for improving their competitiveness in the market. However, communication process always launch with several noise, which considered as communication barriers, and these problem could occur in every phase of transmission stages (Buchanan and Huczynski, 2010). There are various kinds of barriers defined by scholars, for instance, Shrivastava (2012) labeled barriers into physical, emotional, perceptual, culture, gender and others. These barriers contribute to the lack of efficiency and uncertainty in the process of communication (ibid. ). Due to communication is the fundamental issue in the stage of the management in an organization, most of organizations are looking for an appropriate strategy for improving the efficiency and reliability of communication (Goh et al, 2005). Consequently, this essay will try to figure out three organizations’ challenge of communication, these three samples will be Enterprise Rent-A-Car, Ferrari and Saint John’s international school, meanwhile, their solutions for overcoming communication barriers will be evaluated in the essay. Enterprise Rent-A-Car Enterprise Rent-A-Car is one of the biggest car rental company which has over 370 locations throughout the UK. As a multinational company, Enterprise’s business covers seven countries with 8,200 rental office for offering daily and weekend car rental for individual and business (The Times 100, 2013). To guarantee that a variety of internal and external stakeholders are able to receive messages effectively, Enterprise has used different communication strategies. However, the challenge for Enterprise is that they cannot ensure that the methods and channel they used are the most appropriate for each audience (ibid). To be specific, this phenomenon is considered as medium barrier in the communication process. To solve this problem, Crothers (2007) claims that each particular communication could be effective by an appropriate medium. Enterprise communication strategies launched with the internal and external stakeholders, which aims to deliver the values and culture of the company according to such induction events, website, meeting and poster (The Times 100, 2013). Mostly, the communication approaches which are used by Enterprise are verbal communication. According to Waldstrom et al (2011, cited in Antony and MacVicar, 2011:112), verbal communication is able to express information much clearer than that of non-verbal communication. However, verbal communication might lead several misunderstanding of the massage. The communicator and receivers are not in the same position, even receivers can understood the words, they might cannot understand the meaning and attitudes of the communicators who are not familiar with them (Wright and Whalley, 1979). Meanwhile, Sonnenberg (1990) states that verbal communication cannot be effective without developed listening skills. Thus, if receivers’ listening skills such as ability of emphasis and evaluate the information and be able to chose the important information can be improved, such misunderstanding and incertainty can be avoided (ibid. ). On the other hand, An appropriate channel for feedback could be crucial for internal communication, communicators can collect feedbacks to analyse receivers needs and give them explanation of confusing questions. (Wright and Whalley, 1979). Thus, Enterprise builded a internet based system which is called â€Å"The Hub† to ensure that employees exchange their opinion directly (The Times 100, 2013). For the external communication, Enterprise’s service is divided into business-to-business (B2B) and business-to-consumer (B2C) approaches (The Times 100, 2013). Enterprise used various channels includes TV advertising, -mail and company newsletter to deliver the information, which ensured that they can cover all of the customers (ibid. ). Goh et al. (2005) shows that multiple communication channels not only deliver rich information effectively, but also be able to catch specific receivers’ needs. Therefore, Enterprise created multiple communication approaches to ensure the information could be deliver effectively and cover both internal and external stakeholders. Ferrari Ferrari is an excellent values company which has high reputation in the sport car industry and performance quite well in car racing events (Patrono, 2012). Meanwhile, Ferrari is the only car manufacture which has entire production line, that allows Ferrari to design every part of car just for its production (Invernizzi and Romenti, 2012). Before Luca di Montezemolo became Ferrari’s CEO, Ferrari faced an internal feedback communication barrier which is that employees cannot communicate well with senior executives, since the internal communication approaches were closed, it contributes that even Ferrari had a very good performance in racing events, but did not performance well in general market (ibid. ). Goh et al. 2005) states that a closed internal communication environment might leads the reducing of stakeholders sense of participation, commitment and passion. Similarly, Wright and Whalley (1979) claims that if employees feel under pressure, they cannot present their information clearly, and also, they might be not willing to exchange their creative advice of work. The closed communication channel not only contributes the barrie r between employees and employers, but also leads an ineffective communication process between different sectors of Ferrari (Invernizzi and Romenti, 2012). In order to solve the invalid communication process, Greenbaum (1980) point that a crucial element in internal communication process in organization is that senior executives should be more initiative to receive stakeholders idea. Thus, Ferrari’s CEO Luca di Montezemolo create a new communication system which is called ‘Formula Uomo’ (Patrono, 2012). For the internal communication, Formula Uomo creates a permanent listening instruments, such s the ‘open door’ office, which requires leading managers have to listen and pay more attention to the needs of employees to improve employees’ participation, commitment and performance (Invernizzi and Romenti, 2012). It not only provide a easier way for sender to communicate with the receiver, but also shared the whole information includes every aspects of this company, that allows participant to give their opinion of each processes (ibid). This open communication strategy is able to encourage employees jo in the whole operation of organization (Greenbaum, 1980). Therefore, eventually, Ferrari figure out an effective communication system in order to increase employees’ senses of belonging. Compare with the case of Enterprise Rent-A-Car, if Ferrari build an accessible intranet for internal communication, their efficiency of communication might be able to improve further. Saint John’s international school Saint John’s international school is using British curriculum to teach Thai children in Thailand, all the teacher in the campus are from Britain. It faced a culture barrier between teachers and pupils (Monthienvichienchai, et al. 2002). In this case, the major problem is that due to the culture difference, students cannot understand what teachers want to communicate and the meanings they want to convey (ibid. ). According to Hofstede (2001), in a cross-culture organization, the main barriers of communication is the different awareness of working style and the cognition of the goal. In the Saint John’s case, Thai students are more likely to learn how to do rather than how to learn and they feel more comfortable in a structured leaning situations (Monthienvichienchai, et al. 2002). For the major goal of learning, the major gap between British education purpose and that of Thai, Thai people consider that diplomas are more essential in building personal self respect (ibid). This might cause British teachers and Thai cannot working in the same way for a same purpose. In order to solve this problem, Wiseman, cited in Monthienvichienchai, et al. (2002) claims that three essential elements of improving the efficiency of communication are knowledge, motivation and skill or action. Thus, Saint John’s international school not only provides the basic curriculum for pupils, but also creates face-to-face communication opportunities for students to communicate with teachers, which aims to improve pupils’ knowledge of the purpose and the teaching style of British education (Monthienvichienchai, et al. , 2002). English (2001) states that in an interculture organization, informal communication might reduce receivers’ tension and increase the comprehension of different culture. Therefore, students in Saint John’s school are able to understand the British culture through the well-designed informal activities (Monthienvichienchai, et al. , 2002). In summary, Saint John’s international school overcomes several culture gap between Thai pupils and British teachers, however, due to the different education from home and school, this barrier cannot be completely solved. Compare with Ferrari case, Saint John’s international school might also need a better communication environment, such as ‘open door’ office and teacher might need to be more initiative. In conclusion, this essay has analyzed the three different organizations’ (Enterprise Rent-A-Car, Ferrari, Saint John’s international school) communication process, and discussed the communication barriers of them separately. Furthermore, the solutions which in order to remove these barriers also have been evaluated in the essay. According to these cases, to improve the internal and external communication efficiency, an appropriate channel, a harmonious communication environment and suitable methods could be beneficial. Additionally, communication strategies are flexible, they could be change and improved in an appropriate time and situation. Thus, it is important that organizations need to be more sensitive for the changing communication barriers. However, this essay targets are narrow, there are also a considerable number of different types of communication barriers such as gender and language barriers are existing in some organizations, which are leading to the inefficiency and uncertainty in the process of communication. Organization Behavior Case Study Communication is the process of information exchange between two and more than two individuals or organizations (Bowditch and Buono, 1997, cited by Anotony and Macvicar, 2011: 106). In general, communication process could be divided into two forms, verbal and non-verbal (Buchanan and Huczynski, 2010). Verbal communication includes oral and written, non-verbal communication includes body language and eye contact (ibid. ). Because of the development of technologies, especially the progress of internet, communication approaches becomes more diverse and effective (Shrivastava, 2012). In organizations, effective communication strategies could improve their both internal and external managing process (ibid). Thus, most of organizations are keep developing their communication strategies for improving their competitiveness in the market. However, communication process always launch with several noise, which considered as communication barriers, and these problem could occur in every phase of transmission stages (Buchanan and Huczynski, 2010). There are various kinds of barriers defined by scholars, for instance, Shrivastava (2012) labeled barriers into physical, emotional, perceptual, culture, gender and others. These barriers contribute to the lack of efficiency and uncertainty in the process of communication (ibid. ). Due to communication is the fundamental issue in the stage of the management in an organization, most of organizations are looking for an appropriate strategy for improving the efficiency and reliability of communication (Goh et al, 2005). Consequently, this essay will try to figure out three organizations’ challenge of communication, these three samples will be Enterprise Rent-A-Car, Ferrari and Saint John’s international school, meanwhile, their solutions for overcoming communication barriers will be evaluated in the essay. Enterprise Rent-A-Car Enterprise Rent-A-Car is one of the biggest car rental company which has over 370 locations throughout the UK. As a multinational company, Enterprise’s business covers seven countries with 8,200 rental office for offering daily and weekend car rental for individual and business (The Times 100, 2013). To guarantee that a variety of internal and external stakeholders are able to receive messages effectively, Enterprise has used different communication strategies. However, the challenge for Enterprise is that they cannot ensure that the methods and channel they used are the most appropriate for each audience (ibid). To be specific, this phenomenon is considered as medium barrier in the communication process. To solve this problem, Crothers (2007) claims that each particular communication could be effective by an appropriate medium. Enterprise communication strategies launched with the internal and external stakeholders, which aims to deliver the values and culture of the company according to such induction events, website, meeting and poster (The Times 100, 2013). Mostly, the communication approaches which are used by Enterprise are verbal communication. According to Waldstrom et al (2011, cited in Antony and MacVicar, 2011:112), verbal communication is able to express information much clearer than that of non-verbal communication. However, verbal communication might lead several misunderstanding of the massage. The communicator and receivers are not in the same position, even receivers can understood the words, they might cannot understand the meaning and attitudes of the communicators who are not familiar with them (Wright and Whalley, 1979). Meanwhile, Sonnenberg (1990) states that verbal communication cannot be effective without developed listening skills. Thus, if receivers’ listening skills such as ability of emphasis and evaluate the information and be able to chose the important information can be improved, such misunderstanding and incertainty can be avoided (ibid. ). On the other hand, An appropriate channel for feedback could be crucial for internal communication, communicators can collect feedbacks to analyse receivers needs and give them explanation of confusing questions. (Wright and Whalley, 1979). Thus, Enterprise builded a internet based system which is called â€Å"The Hub† to ensure that employees exchange their opinion directly (The Times 100, 2013). For the external communication, Enterprise’s service is divided into business-to-business (B2B) and business-to-consumer (B2C) approaches (The Times 100, 2013). Enterprise used various channels includes TV advertising, -mail and company newsletter to deliver the information, which ensured that they can cover all of the customers (ibid. ). Goh et al. (2005) shows that multiple communication channels not only deliver rich information effectively, but also be able to catch specific receivers’ needs. Therefore, Enterprise created multiple communication approaches to ensure the information could be deliver effectively and cover both internal and external stakeholders. Ferrari Ferrari is an excellent values company which has high reputation in the sport car industry and performance quite well in car racing events (Patrono, 2012). Meanwhile, Ferrari is the only car manufacture which has entire production line, that allows Ferrari to design every part of car just for its production (Invernizzi and Romenti, 2012). Before Luca di Montezemolo became Ferrari’s CEO, Ferrari faced an internal feedback communication barrier which is that employees cannot communicate well with senior executives, since the internal communication approaches were closed, it contributes that even Ferrari had a very good performance in racing events, but did not performance well in general market (ibid. ). Goh et al. 2005) states that a closed internal communication environment might leads the reducing of stakeholders sense of participation, commitment and passion. Similarly, Wright and Whalley (1979) claims that if employees feel under pressure, they cannot present their information clearly, and also, they might be not willing to exchange their creative advice of work. The closed communication channel not only contributes the barrie r between employees and employers, but also leads an ineffective communication process between different sectors of Ferrari (Invernizzi and Romenti, 2012). In order to solve the invalid communication process, Greenbaum (1980) point that a crucial element in internal communication process in organization is that senior executives should be more initiative to receive stakeholders idea. Thus, Ferrari’s CEO Luca di Montezemolo create a new communication system which is called ‘Formula Uomo’ (Patrono, 2012). For the internal communication, Formula Uomo creates a permanent listening instruments, such s the ‘open door’ office, which requires leading managers have to listen and pay more attention to the needs of employees to improve employees’ participation, commitment and performance (Invernizzi and Romenti, 2012). It not only provide a easier way for sender to communicate with the receiver, but also shared the whole information includes every aspects of this company, that allows participant to give their opinion of each processes (ibid). This open communication strategy is able to encourage employees jo in the whole operation of organization (Greenbaum, 1980). Therefore, eventually, Ferrari figure out an effective communication system in order to increase employees’ senses of belonging. Compare with the case of Enterprise Rent-A-Car, if Ferrari build an accessible intranet for internal communication, their efficiency of communication might be able to improve further. Saint John’s international school Saint John’s international school is using British curriculum to teach Thai children in Thailand, all the teacher in the campus are from Britain. It faced a culture barrier between teachers and pupils (Monthienvichienchai, et al. 2002). In this case, the major problem is that due to the culture difference, students cannot understand what teachers want to communicate and the meanings they want to convey (ibid. ). According to Hofstede (2001), in a cross-culture organization, the main barriers of communication is the different awareness of working style and the cognition of the goal. In the Saint John’s case, Thai students are more likely to learn how to do rather than how to learn and they feel more comfortable in a structured leaning situations (Monthienvichienchai, et al. 2002). For the major goal of learning, the major gap between British education purpose and that of Thai, Thai people consider that diplomas are more essential in building personal self respect (ibid). This might cause British teachers and Thai cannot working in the same way for a same purpose. In order to solve this problem, Wiseman, cited in Monthienvichienchai, et al. (2002) claims that three essential elements of improving the efficiency of communication are knowledge, motivation and skill or action. Thus, Saint John’s international school not only provides the basic curriculum for pupils, but also creates face-to-face communication opportunities for students to communicate with teachers, which aims to improve pupils’ knowledge of the purpose and the teaching style of British education (Monthienvichienchai, et al. , 2002). English (2001) states that in an interculture organization, informal communication might reduce receivers’ tension and increase the comprehension of different culture. Therefore, students in Saint John’s school are able to understand the British culture through the well-designed informal activities (Monthienvichienchai, et al. , 2002). In summary, Saint John’s international school overcomes several culture gap between Thai pupils and British teachers, however, due to the different education from home and school, this barrier cannot be completely solved. Compare with Ferrari case, Saint John’s international school might also need a better communication environment, such as ‘open door’ office and teacher might need to be more initiative. In conclusion, this essay has analyzed the three different organizations’ (Enterprise Rent-A-Car, Ferrari, Saint John’s international school) communication process, and discussed the communication barriers of them separately. Furthermore, the solutions which in order to remove these barriers also have been evaluated in the essay. According to these cases, to improve the internal and external communication efficiency, an appropriate channel, a harmonious communication environment and suitable methods could be beneficial. Additionally, communication strategies are flexible, they could be change and improved in an appropriate time and situation. Thus, it is important that organizations need to be more sensitive for the changing communication barriers. However, this essay targets are narrow, there are also a considerable number of different types of communication barriers such as gender and language barriers are existing in some organizations, which are leading to the inefficiency and uncertainty in the process of communication.

Music Is The Most Popular Genres Of Music Essay - 1669 Words

Music has been found in every culture in present time, as well as in the past, dating back almost 55,000 years (citation), with roots in Africa. Music is one of the most basic art forms and is a way of life for many; a means of expression relative to emotions, culture, and one’s self. Music is all around us and it’s hard to imagine going one day without listening to some variety of music. Music has evolved tremendously from prehistoric times today, but one thing’s stayed the same – one culture’s music is influenced by the culture as a whole. The period in history directly influences the style and genre of music. For example, in the mid-1930’s, during the Great Depression, Swing music became one of the most popular genres of music, because it created an upbeat vibe, which created pleasure and happiness that hadn’t been felt due to the Great Depression. Through music, the American population was able to experience a sense of joy that was otherwise absent during that period in history. The brain is an astonishing organ of the human body, comprising the majority of the central nervous system. The brain has great control over functions of the body, as a whole. The brain allows for thoughts and actions to be executed on a daily basis. Fundamental functions of the brain include instincts, emotions, behavior, and concepts (Perlovsky, 2012). Further, the brain constantly develops and transforms, according to one’s environment (nurture vs. nature), behavior, and brain injury.Show MoreRelatedEssay about The Cultural Change of Music1089 Words   |  5 PagesChange of Music The popular culture of music has changed dramatically over the course of sixty five years. Since this time, new genres of music have been introduced, existing genres have changed, and fixed stereotypes have been associated with certain genres of music. 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Aspects Of Contract And Business Law - 1845 Words

UNIT 21: ASPECTS OF CONTRACT AND BUSINESS LAW Name: Bernadette Gonzales Tutor: Daniel Pratt http://businesslawfaculty.blogspot.co.uk/2012/09/contract-law-part-i-offer-unqualified.html TASK 1: P1: Identify the legal criteria for offer and acceptance in a valid contract. What is a contract? A contract can either be written implied or spoken agreement between two or more people legally binding. Once contract has been the offeror will have to keeps promises provided in the contract and the offeree will have to follow all the terms and condition in the contract will. If one party fail to follow their obligation in the contract condition in the contract they make take legal consequences. †¢ Verbal agreement: A verbal contract is when two parties agrees through spoken word, therefore bound by talking with each other also known as â€Å"verbal agreement†. This contract often happen between family and friends. On the other hand, it can also happened to business people who trust each other to agree to bind legally just by talking to each other. †¢ Written Contract: A written contract is when detailed information about contract are included in a document signed by each party. Written Contract are commonly used by business as they are clear and concise which could help minimise litigation. For example, before starting a job employees are given an employment contract that has all the terms and condition that they have to do as a requirement from employment legislation. 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Difference Between Quantitative And Qualitative Research

For many who are new to research, there is little difference between quantitative and qualitative research. Key words to define quantitative research include empirical and statistics, while words to denote qualitative include subjective and naturalistic. However, for many research scholars, the differences between the models are vast. Much of the debate centers around validity that surrounds the heterogeneous methods used to determine outcomes in qualitative research (Madill Gough, 2008). Opposing views see use of a variety of methods in qualitative research as a context driven, useful approach, that contributes unique ideas to science (Madill Gough, 2008). For those who keep the debate alive, Walsh (2012) makes the point that perhaps, the debate lies within the realm of ego or, â€Å"who is â€Å"right† and who is â€Å"wrong† (p. 10). Regardless, in truth the past twenty years has seen the convergence of research using both quantitative and qualitative data. 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The Personal Data (Privacy) Ordinance and Octopus Card System  Free Essays

The Personal Data (Privacy) Ordinance and Octopus Card System  Ã‚   Lam Ka Chun 3035069794 The University of Hong Kong CCST9029 Cyberspace Crime: Technology and Ethics Dr. K. P. We will write a custom essay sample on The Personal Data (Privacy) Ordinance and Octopus Card System  Ã‚   or any similar topic only for you Order Now Chow Ms. Chan Vivien Pui Shan Abstract This article is about the leakage of data of the Octopus card company. In 2010 , Octopus sold the information of their clients to 6 companies for promotion and made a profit of 44 million Hong Kong dollars over 4. 5 years . In view of the case of Octopus case, this article will go through three part to study it : technical aspect, ethical aspect and legal aspect. It will also suggest feasible suggestions. The dis-honest company led a leakage of personal data: Octopus Card Company Introduction of Octopus card company According to the statistics, 95% of those between the ages of 16 and 65 have an Octopus and Octopus processes over 12 million transactions a day. The card is accepted by more than 100 transportation service providers and 160 retailers, including 7-Eleven, Starbucks, and Park Shop. It can also be used at pay phones, photo booths, and parking garages. This reveals that the octopus is commonly and widely used. Also implied that the leakage of personal data influences a lot of people. Technical Issue In terms of technical Issue, Octopus card is a rechargeable contactless stored value smart card used widely in transportation and retail business. How can it transfer the money without contact? It is because it used the technique of Radio  Frequency  Identification (RFID). We will go into deeper of the RFID. RFID is the use of a wireless non-contact system that uses radio-frequency electromagnetic fields to transfer data from a tag attached to an object, for the purposes of automatic identification and tracking. The Octopus card requires no battery and are powered and read at short ranges via magnetic fields (electromagnetic induction). The tag contains electronically stored information which can be read from up to several meters (yards) away. Unlike a bar code, the tag does not need to be within line of sight of the reader and may be embedded in the tracked object. RFID tags are also used in many industries. An RFID tag attached to an automobile during production can be used to track its progress through the assembly line. Pharmaceuticals can be tracked through warehouses. Livestock and pets may have tags injected, allowing positive identification of the animal. Ethical Issue In terms of the ethical issue, there are a few points we would like to discuss. Firstly it is whether there is too much personal information required in the client agreement. The Octopus Company was questioned about if the personal information required on the client agreement was too much. The complainer claimed that the necessary information required by the scheme is actually just name and Octopus card number. Also, the client agreement was not user-friendly, because the text was too small, almost unreadable and the whole statement is too long and clumsy. But on the other hand, nowadays Hong Kong citizen are easily give out their information without knowing how the information will be used. The awareness of protection their personal data is too weak. It’s always customers’ duty to read the whole statement no matter how not user-friendly it is because it should be themselves to protect their own privacy. Legal Issue The Octopus Card Company has actually sued the Personal Data (Privacy) Ordinance. The company collected excessive personal data for the purpose of customer authentication and it failed to take all reasonably practicable steps to ensure that the applicants were explicitly informed of the classes of persons to whom the data may be transferred. Also, the company shared member’s personal data with third parties for monetary gains without their consent. The provision of data for monetary gain was not expressly stated in the Terms and Condition. This incident has actually highlighted the inadequacies of the present Ordinance as public expectation in data privacy raises, especially those in conjunction with business activities. Therefore, the government has amended the ordinance in 2012 to protect data users’ right. Six data protection principles: Principle 1 – purpose and manner of collection of personal data Principle 2 – accuracy and duration of retention of personal data Principle 3 – use of personal data Principle 4 – security of personal data Principle 5 – information to be generally available Principle 6 – access to personal data DPP1 and DPP3 are violated. Since the octopus company sold the data of their clients, the purpose of collection of personal data is different from what the pubic thought about. Also, there is no direct related to octopus system when the data is used. Therefore, use of personal data is also violated. Suggestion There are four suggestions which can help protecting personal data. First and foremost, due to the little attention to protect their own information of the citizen, the government should educate the citizen to build up the idea of protecting personal data. Second, improvements can be made in the security and privacy systems of companies to ensure low unintended data leakage. Third, government should make the rule stricter and clearer in order not to let the companies escape the law. Forth, set up a department to investigate among the all the companies to check whether there is similar issue happened. In conclusion, it is a fact that once our personal data has been leaked, it is not possible to stop the spreading of the data. It is both, companies, government and citizens’ responsibilities to protect our personal data. Reference Websites: http://healthymethod. blogspot. hk/2011/06/octopus-card-scandal. html http://www. cdeclips. com/en/hongkong/fullstory. html? id=49560 http://www. octopus. com. k/octopus-for-businesses/benefits-for-your-business/en/index. html A video of RFID http://www. explania. com/en/channels/technology/detail/what-is-rfid PDPOhttp://www. legislation. gov. hk/blis_pdf. nsf/6799165D2FEE3FA94825755E0033E532/B4DF8B4125C4214D482575EF000EC5FF/$FILE/CAP_486_e_b5. pdf Newspapers: The Standard, ‘Legco probe alert in Octopus data row’ 2/8/2010 The Standard, ‘Octopus chief tight-lipped as public says time to go’ 4/8/20 10 Articles: Richard MacManus (2 September 2009). â€Å"Hong Kong’s Octopus Card: Utility Outweighs Privacy Concerns†. How to cite The Personal Data (Privacy) Ordinance and Octopus Card System  Ã‚  , Papers